For dot-coms, a super test

November 1999
Advertising Age;11/29/1999, Vol. 70 Issue 49, p46
Trade Publication
Comments on the challenges faced by Super Bowl dot-com advertisers when the game starts in the U.S. on January 30, 2000. Advertising cost during the game; Description of the advertisements from Web site marketers; Response of customers to the advertisements.


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