TITLE

For dot-coms, a super test

PUB. DATE
November 1999
SOURCE
Advertising Age;11/29/1999, Vol. 70 Issue 49, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Comments on the challenges faced by Super Bowl dot-com advertisers when the game starts in the U.S. on January 30, 2000. Advertising cost during the game; Description of the advertisements from Web site marketers; Response of customers to the advertisements.
ACCESSION #
2585026

 

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