Bye, Bye High-Maintenance Customers

Wickham, Rhonda
July 2007
Wireless Week;7/15/2007, Vol. 13 Issue 12, p4
Trade Publication
The author reflects on the decision of Sprint to send termination letters to more than 1,000 of its subscribers, stating that it was not able to meet their wireless needs. She argues that the neediness of Sprint's high maintenance customers was impeding the ability of the company to service its less-demanding customers. She suspects that the company has deeper issues beyond its cost-cutting efforts.


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