TITLE

The Economics of Choice

AUTHOR(S)
Gobé, Mark
PUB. DATE
July 2007
SOURCE
Multichannel News;7/16/2007, Vol. 28 Issue 28, p25
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The article comments on the challenges for marketers and the traditional brand/consumer relationship in the United States. Consumer democracy which is based on freedom of choice is a reflection of the new empowerment of people. Brands have become frustrated about their loss of control of their target markets.
ACCESSION #
25803669

 

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