The Price of Learning to Compete

Steinert-Threlkeld, Tom
July 2007
Multichannel News;7/16/2007, Vol. 28 Issue 28, p24
The article comments that the lawsuit filed by DirectTV against Comcast for false advertising and deceptive trade practices is a lesson in competition. It is a reminder that a company has to be credible to survive in the business. Comcast paid for the research and cannot claim that the result is from an independent body. Consumers will not believe that Comcast did not alter the findings to its advantage.


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