Everyone's Gone to the Movies

July 2007
Multichannel News;7/9/2007, Vol. 28 Issue 27, p12
The author reflects on the airing of Hollywood generic movies by networks specializing on informational and documentary programs, such as Animal Planet and TV Land, in the U.S. He stated that such activity diminishes the sanctity of the brands and find it inappropriate. Moreover, he cites the ratings of these networks compared with the others, showing that Animal Planet has better ratings.


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