Pint of View

Lager, Marshall
July 2007
CRM Magazine;Jul2007, Vol. 11 Issue 7, p58
Trade Publication
The author presents his views on the practice of companies of sending gifts to journalists who write about their products and services. He reveals that journalists, like him, have accepted these gifts, especially those of his colleagues in the fashion, food or home-electronics publication business. He also cites the case of Marc Benioff, chief executive officer (CEO) of Salesforce.com, who gives several pieces of chocolates during press releases.


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