TITLE

The Great Divide

AUTHOR(S)
Lager, Marshall
PUB. DATE
July 2007
SOURCE
CRM Magazine;Jul2007, Vol. 11 Issue 7, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the adoption of customer relationship management (CRM) within the health care industry in the U.S., as well as the difference between the business of medicine and the care of patients. According to Matt Wallach, vice president of sales and marketing at Verticals onDemand, as consumer-directed health plans and health savings accounts emerged, payers must engage consumers and give them more service.
ACCESSION #
25657832

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics