Demographic Disruption

Longo, Don
June 2007
Convenience Store News;6/18/2007, Vol. 43 Issue 8, p3
Trade Publication
The article presents views of the author on the widening generation gap in U.S. which can affect nation's retailers. According to the author, between 2007 and 2015, the two most important factors in the retail market will be first-wave boomers and the digital generation. He said retailers in 2015 will have to be more locally relevant, operating a portfolio of consumer-centric store formats, selling on the Internet and provide improved customer services.


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