A Sporting Chance

Leand, Judy
June 2007
SGB;Jun2007, Vol. 40 Issue 6, p6
Trade Publication
In this article the author discusses some obstacles facing the sporting goods industry. The number one problem she sees is the decline in popularity of team sports amongst American youth. She links this to the popularity of action sports. She goes on to discuss that certain team sports are growing in popularity in the U.S. such as lacrosse and soccer. She notes that the arrival of soccer star David Beckham has invigorated Major League Soccer. She also adds that running is gaining popularity.


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