Who will pay eco-friendly premium?

Sloan, Carole
June 2007
Furniture/Today;6/4/2007, Vol. 31 Issue 38, p40
Trade Publication
The article addresses the issue of the home furnishings and furniture industry's interest in eco-friendly products. According to the author, most companies that maintain eco-friendly businesses fail to perform strongly. The author also considers the issue of whether consumers are willing to shell out more money for eco-friendly products.


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