You Drive Intelligence

Myron, David
June 2007
CRM Magazine;Jun2007, Vol. 11 Issue 6, p6
Trade Publication
The article reflects on the relationship of the customer relationship management (CRM) technology to business intelligence. The author explained on Clayton Christensen's disruptive innovation which has the ability to displace or marginalize an existing technology or paradigm. He pointed out one benefit of business intelligence software which is its ability to identify which customers are likely to leave for the company to design a marketing campaign to keep them.


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