TITLE

You Drive Intelligence

AUTHOR(S)
Myron, David
PUB. DATE
June 2007
SOURCE
CRM Magazine;Jun2007, Vol. 11 Issue 6, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article reflects on the relationship of the customer relationship management (CRM) technology to business intelligence. The author explained on Clayton Christensen's disruptive innovation which has the ability to displace or marginalize an existing technology or paradigm. He pointed out one benefit of business intelligence software which is its ability to identify which customers are likely to leave for the company to design a marketing campaign to keep them.
ACCESSION #
25310719

 

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