Pressure Intensifies on ARPU

Wickham, Rhonda
March 2007
Wireless Week;3/1/2007, Vol. 13 Issue 5, p4
Trade Publication
The author comments on the intensifying pressure on wireless communication operators to increase average revenue per unit (ARPU) as subscriber growth in the U.S. begins to slow down. Although global subscriber growth increased an average of 25 percent in each of the last three years, iSuppli forecasts it will decline to 12.8 percent in 2007. The author argues that increasing ARPU is impossible because of the sheer number of subscribers as well as other factors that affect critical mass.


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