TITLE

Pressure Intensifies on ARPU

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
March 2007
SOURCE
Wireless Week;3/1/2007, Vol. 13 Issue 5, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author comments on the intensifying pressure on wireless communication operators to increase average revenue per unit (ARPU) as subscriber growth in the U.S. begins to slow down. Although global subscriber growth increased an average of 25 percent in each of the last three years, iSuppli forecasts it will decline to 12.8 percent in 2007. The author argues that increasing ARPU is impossible because of the sheer number of subscribers as well as other factors that affect critical mass.
ACCESSION #
25269302

 

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