Is a Window Shutting? Quick! Build a Door!

Richardson, Juanita
June 2007
Feliciter;2007, Vol. 53 Issue 3, p120
The author reflects on Roy Tennant's assertions on libraries, writer of "Library Journal." According to Tennant, a library is just a window of opportunity to leap into a future where we add that value to our institutions in ways we have never imagined before or are only beginning to envision, but that window may already be in the process of slamming shut. He discusses the definition of the term marketing which he refers to the promotion of products or services, particularly branding or advertising.


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