TITLE

Guest Commentary: Broadcast News Can Still Trump the Web

AUTHOR(S)
Frank, Reuven
PUB. DATE
December 2004
SOURCE
Television Week;12/6/2004, Vol. 23 Issue 49, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the advantages of network news broadcasts over newspaper Web sites. He claims that there are still many U.S. citizens who watch network news broadcasts because even though they have already learned about a particular news event, they need the validation that they have come to expect from the anchorman. Also, a radio bulletin heard during evening drive time needs a few more details to be satisfactory. The author argues that news will be profitable for the networks.
ACCESSION #
25182613

 

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