Shaky strategies

Griffiths, Catrin
April 2007
Lawyer;4/30/2007, Vol. 21 Issue 17, p3
Trade Publication
The author reflects on two different marketing strategies of firms Freshfields LLP and Herbert Smith in Great Britain. She explains that Freshfields has decided to refocus its corporate finance after suffering a market shake-up. She also claims that Freshfields' management emphasizes that finance is still the key part of the company's offering. She argues that Herbert Smith's move is not on project finance and asset finance.


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