April 2007
Red Herring;4/30/2007, Vol. 4 Issue 16, p8
Trade Publication
The article highlights the different uses of the term "red herring." In the 1920s, American investment bankers began calling preliminary investment prospectuses red herrings as a warning to investors that the documents were not complete or final. In the spirit of full disclosure, the founders of the publication felt "Red Herring" to be an appropriate name for a magazine dedicated to providing a first look at the companies and trends shaping the business of technology.


Related Articles

  • THE LORE OF RED HERRING.  // Red Herring;12/1/2007, Vol. 4 Issue 30, p8 

    The article relates the origins of the name of the magazine "Red Herring" which is devoted to the business of technology. In debate and detective mysteries, "red herring" described any clever device used to distract people from the main issue. In the 1920s, U.S. investment bankers began calling...

  • Getting sponsors who prepay. Posner, Bruce G. // Inc.;Sep93, Vol. 15 Issue 9, p35 

    Describes how Tony Perkins put together a $50,000-a-month cost model for his financial publication `The Red Herring,' in order to attract sponsors, most of whom have pledged to pay $2,500 a month each for advertising and other marketing services. His first publication `Upside'; His rationale...

  • Silicon into gold. Garland, Eric // Brandweek;3/4/96, Vol. 37 Issue 10, p6 

    Features the strategies behind the success of accounting periodical `The Red Herring,' in attracting advertising contracts. Core advertisers; Profits.

  • Silicon into gold. Garland, Eric // Adweek Western Edition;3/4/96, Vol. 46 Issue 10, Magazine Report p6 

    Focuses on `The Red Herring' magazine. Magazine's choice of heroes and villains in the industry; Data-jammed World Wide Web site of the magazine; Founders; Presence of a stock index in the magazine; Financial services advertisers.

  • THE LORE OF RED HERRING.  // Red Herring;10/7/2007, Vol. 4 Issue 29, p8 

    The article offers historical information about "Red Herring" magazine. In the 1800s, wily British fugitives discovered that rubbing a herring across their trail would divert the bloodhounds in hot pursuit. In the 1920s, American investment bankers began calling preliminary investment...

  • Red Herring fishes the net. Manly, Lorne // Folio: The Magazine for Magazine Management;6/1/95, Vol. 24 Issue 10, p18 

    Reports that `The Red Herring,' a business monthly, has launched the Internet-based online service HerringOnline. Aim of creating a virtual stock exchange for private high-tech companies; Joint venture with Flipside Communications and Poppe Tyson.

  • Hot `Red Herring' expands to Europe. Koranteng, Juliana // Advertising Age International;Feb2000, p23 

    Reports on the entry of technology business magazine `Red Herring' in Europe. Circulation of the magazine; International expansion of the publication; Title's search for an advertising agency to handle its branding strategy campaign; Consistency of editorial content; Variety in the covers for...

  • TOP 100.  // Red Herring;10/7/2007, Vol. 4 Issue 29, p32 

    A list of the top 100 private companies of North America selected by "Red Herring" magazine is presented.

  • THE LORE OF RED HERRING.  // Red Herring;4/23/2007, Vol. 4 Issue 15, p4 

    The article presents information on how the journal was named "Red Herring." In general debate and detective mysteries, the phrase "red herring" described any clever device used to distract people from the main issue. In the 1920s, the phrase was used by American investment bankers as a warning...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics