Marketing Green Buildings

Yudelson, Jerry
May 2007
Heating/Piping/Air Conditioning Engineering;May2007, Vol. 79 Issue 5, p7
The author reflects on issues related to marketing in the green-building industry. According to the author, publicity efforts in the green-building market are especially critical because the market is growing rapidly. He outlines four practical marketing steps that green-building professionals can use.


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