Mixed Media

Murdoch, Rupert
May 2007
Forbes Asia;5/7/2007, Vol. 3 Issue 8, p70
The author comments on the use of networking in businesses. He identifies the changes that occurred in the media industry, including the way people acquire news and entertainment, as well as the expectations of people of media. However, he states that the age of content has not yet ended and that people still want content. He stresses that old media should follow how young consumers prefer receiving news and entertainment.


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