TITLE

WEB ANALYTICS IS DEAD!

AUTHOR(S)
Sharp, Nick
PUB. DATE
April 2007
SOURCE
New Media Age;4/26/2007 Web Analytics Supplement, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on Web analytics as a standalone discipline in marketing. He contends that Web analytics have evolved into marketing performance management (MPM). He points out that most marketers do not have complete visibility into their online marketing activities. He highlights the benefits of MPM to organizations.
ACCESSION #
25013733

 

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