Surviving the New-Media Jungle

December 2006
Multichannel News;12/18/2006, Vol. 27 Issue 50, p73
The authors reflects on the existence of broadband-powered mobile phones with multimedia capabilities and wireless hubs that connect television to computers. They questioned how modern media executive approach the new technology and expressed the need to understand the modern media consumer. The authors suggested that research regarding the viewing and interaction habits of consumers is important in keeping up with the way they use a growing battle of technological tools.


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