TITLE

Surviving the New-Media Jungle

PUB. DATE
December 2006
SOURCE
Multichannel News;12/18/2006, Vol. 27 Issue 50, p73
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The authors reflects on the existence of broadband-powered mobile phones with multimedia capabilities and wireless hubs that connect television to computers. They questioned how modern media executive approach the new technology and expressed the need to understand the modern media consumer. The authors suggested that research regarding the viewing and interaction habits of consumers is important in keeping up with the way they use a growing battle of technological tools.
ACCESSION #
24978204

 

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