TITLE

TRANSLATION PLEASE

AUTHOR(S)
Ellis, Leslie
PUB. DATE
January 2007
SOURCE
Multichannel News;1/29/2007, Vol. 28 Issue 5, p16
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the dynamism of dynamic advertisement insertion within the entertainment industry in the U.S. The author stressed that the dynamic ad insertion offers the ability to swap out an advertisement having an addressable substitute. Furthermore, the author describes the nomenclature of debate arguing the significance of the advanced-advertising side of the industry.
ACCESSION #
24978080

 

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