Boomers: The New Geek Squad

Umstead, R. Thomas
January 2007
Multichannel News;1/1/2007, Vol. 28 Issue 1, p18
The author reflects on the study showing the greater possibility that the baby boomers will buy high technology gadgets for their own pleasure. He said that the post-World War II generation is more ready to accept new technology than any prior group. He added that the boomers have the means to purchase high-priced products.


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