Who's Watching What, When and How

December 2006
Multichannel News;12/26/2006, Vol. 27 Issue 51, p2
The author reflects on the changing patterns of video usage and explores how those trends will impact the cable industry in 2007 in the U.S. The result of a survey conducted by the journal shows that the use of newer delivery platforms to watch video does not seem to hurt television (TV) viewing. In fact, it depicts that the increasing popularity of on-demand technologies have strengthened linear TV.


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