Music Pitches To Niches

Kridel, Tim
September 2006
Multichannel News;9/25/2006, Vol. 27 Issue 38, p35
The author reflects on the need for synergistic approach to music industry networks. He believes that such approach is an opportunity for service providers due to a demand for interactive videos, because music fanatics are found to have enjoyed only audio services rather than video content. He argues that despite the video providers' knowledge of such demand, they are found to be slow in taking such opportunity. However, he found some programmers who are already adopting such approach.


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