The Lure of the Boomer

Schleiff, Henry
November 2006
Multichannel News;11/13/2006, Vol. 27 Issue 45, p27
The article discusses the importance of the baby boomer market on the cable television industry in the U.S. There is wide acceptance in the industry that baby boomers pay the bills and are a primary target for ancillary services. According to Magna Global, people 50 and older watch 10 times more hours of television per week than people in their 30s. Marketers are also targeting baby boomers because they have money, power and influence to the society.


Related Articles

  • Cable gains 1 million homes. McConville, Jim // Electronic Media;01/08/2001, Vol. 20 Issue 2, p8 

    Reports on the rise in the number of cable television subscribers in the United States in 2000. Improved prime-time ratings and viewership of top cable television networks in the country in 2000, according to data gathered by Turner Entertainment Research; Factors possibly attributing to the...

  • Military Channel Wins Initial Ratings Battle. Harper, Jennifer // Insight on the News;01/11/99, Vol. 15 Issue 2, p37 

    Provides information on the Military Channel cable network launched by Vietnam veterans in the United States. Stars seen in the network; Potential viewers of the network; Kind of shows broadcast on the network.

  • Making Time for Local Avails Pays Off. Forkan, Jim // Multichannel News;06/05/2000 Supplement, Vol. 21, p20A 

    Reports on United States cable networks' increasing accommodation of affiliates' requests for local avails. Bravo; Animal Planet; CNBC; Comedy Central; ESPN Classic; Fox News Channel; TNT.

  • Emerging Networks Face Fight for Carriage. Hogan, Monica // Multichannel News;07/10/2000, Vol. 21 Issue 28, p80 

    Reports on the results of a survey of cable operators in the United States, published in the June 2000 Myers Reports `Mediaeconomics' newsletter. Top-ranking emerging networks based on brand familiarity and carriage plans; Operators' views on the important attributes for adding a basic network;...

  • Hooked Up.  // Broadcasting & Cable;10/05/98, Vol. 128 Issue 41, p58 

    Presents news items on the cable television broadcasting industry in the United States. Extended contract of USA Networks' `Sunday Night Heat' weekly series; Statistics on the advertising revenues for leading basic cable networks during the first half of 1998; Satellite TV distributor Prime...

  • Cable ratings down. McConville, Jim // Electronic Media;03/06/2000, Vol. 19 Issue 10, p4 

    Reports the ratings of cable television networks in the United States as of March 2000. Percentage decrease among the top ten networks; USA Network as the top cable network in prime time television; Attribution of Nickelodeon's secondary spot to the program `Nick at Nite'; Networks with...

  • Closed circuit.  // Broadcasting & Cable;01/17/2000, Vol. 130 Issue 3, p10 

    Presents news items related to cable television and broadcasting in the United States as of January 17, 2000. Includes soft launch of Walt Disney's operational channel; Investigation of Echostar Corp.; Minority and gender recruiting rules for broadcasters.

  • Brand name good for biz. Flint, Joe // Variety;12/11/95 Television, Vol. 361 Issue 6, p16 

    Focuses on the competition for who will be the dominant television business brand in the United States. Establishment of CNNfn, or CNN Financial News, as a challenger to CNBC, NBC's Consumer & Business Channel; Branding and marketing strategies employed by the said television stations.

  • Hispanic world on a wire. McConville, Jim // Broadcasting & Cable;11/13/95, Vol. 125 Issue 46, p72 

    Reports on developments related to Hispanic American cable television. Number of Hispanic Americans; Areas with large Hispanic American population; Hispanic cable networks' efforts to grow their market; Factors affecting the market.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics