New Moniker for a New Era

Harrad, Mark
March 2007
Multichannel News;3/12/2007, Vol. 28 Issue 11, p21
The author reflects on the role of the Cable Television Public Affairs Association (CTPAA) to the cable industry in the U.S. He emphasizes that the function of the association in the industry is described in three P's including public relations, public affairs and publicity. He stresses that the CTPAA members are finding ways to improve their services. Indeed, he claims that the organization has served the industry well for the past two decades.


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