Playing Field Shifts for Sports Startups

Umstead, R. Thomas
March 2007
Multichannel News;3/12/2007, Vol. 28 Issue 11, p20
The author reflects on the offer of the Major League Baseball (MLB) concerning its MLB Extra Innings package to the cable industry in the U.S. He claims that the doubt of the cable operators to accept the deal was never about its high price but their dissatisfaction regarding MLB's service in airing the baseball tournaments to the industry's subscribers. Indeed, he believes that the industry will not accept the proposal.


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