Embrace -- Even Demand -- Change

Steinert-Threlkeld, Tom
December 2006
Multichannel News;12/4/2006, Vol. 27 Issue 48, p30
The author reflects on the importance of embracing to new technology such as digital technology on televsion (TV) broadcasting. He noted that digital technology is disclosing the component parts of TV and the individual is the one managing the medium whether on the Web or in headend servers. He pointed out technology matters first and the audience is the one who decides how to use it.


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