TITLE

Embrace -- Even Demand -- Change

AUTHOR(S)
Steinert-Threlkeld, Tom
PUB. DATE
December 2006
SOURCE
Multichannel News;12/4/2006, Vol. 27 Issue 48, p30
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the importance of embracing to new technology such as digital technology on televsion (TV) broadcasting. He noted that digital technology is disclosing the component parts of TV and the individual is the one managing the medium whether on the Web or in headend servers. He pointed out technology matters first and the audience is the one who decides how to use it.
ACCESSION #
24972696

 

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