Is Salesforce.com Changing Direction?

Lager, Marshall
May 2007
CRM Magazine;May2007, Vol. 11 Issue 5, p17
Trade Publication
The author comments on vertical solutions implemented by Salesforce.com. The author reports that Salesforce.com has showcased its Salesforce Wealth Management Edition, targeting a vertical market. He notes that many analysts believe that the move is smart for the company and for the industry. He says that the challenge for Salesforce is to keep the balance between promoting its own capabilities and keeping its partnership intact.


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