TITLE

Is Salesforce.com Changing Direction?

AUTHOR(S)
Lager, Marshall
PUB. DATE
May 2007
SOURCE
CRM Magazine;May2007, Vol. 11 Issue 5, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author comments on vertical solutions implemented by Salesforce.com. The author reports that Salesforce.com has showcased its Salesforce Wealth Management Edition, targeting a vertical market. He notes that many analysts believe that the move is smart for the company and for the industry. He says that the challenge for Salesforce is to keep the balance between promoting its own capabilities and keeping its partnership intact.
ACCESSION #
24965566

 

Related Articles

  • BISCOITOS OLINDA. Hor-Meyll, Luis Fernando; Carvalho, Patricia // Revista Pensamento Contemporâneo em Administração;jul-set2013, Vol. 7 Issue 3, p173 

    The case "Biscoitos Olinda" was developed for teaching the concepts of market segmentation and brand positioning, having been successfully employed in disciplines of undergraduate and post-graduate (lato sensu and stricto sensu) courses. To accelerate its penetration in the Northeast market,...

  • Retailer's Perceptions of Channel Conflict Issues. Robbins, John E.; Speh, Thomas W.; Mayer, Morris L. // Journal of Retailing;Winter82, Vol. 58 Issue 4, p46 

    An important dimension of the channel conflict issue is the relationship of channel structure and the amount and kind of conflict. The research described in this article investigated the channel-member interactions related to retailer-perceived conflict and the level of conflict associated with...

  • Symbiotic marketing: a network perspective. Dickinson, J. Barry // Journal of Management & Marketing Research;Sep2012, Vol. 11, p1 

    A number of channel alternatives have been identified which firms utilize in distributing their products and services. These alternatives include the traditional marketing channel, the vertical marketing system, vertical integration, strategic alliances, ne horizontal marketing system. One...

  • BEST & BRIGHTEST Media Strategists: Kevin Arsham. Podmolik, Mary Ellen // B to B;11/14/2005, Vol. 90 Issue 14, p36 

    This article profiles associate media director, business-to-business specialist, Kevin Arsham. For Arsham, the way in which corporate America has embraced b-to-b marketing validates his pitches to clients during the past 13 years. Arsham's modus operandi is to educate himself about a product and...

  • Vertical segmentation gets more emphasis. Mullich, Joe // Advertising Age;6/10/1996, Vol. 67 Issue 24, special section pS-10 

    The article reports on the OutFront Marketing Research Study which has concluded that vertical marketing is an important part of the business-to-business mix. According to Phil Carpenter, a product manager with Intuit, a Mountain View, California-based accounting software company, smaller...

  • Export Subsidies and Profit-Shifting in Vertical Markets. Sheldon, Ian M.; Pick, Daniel H.; McCorriston, Steve // Journal of Agricultural & Resource Economics;2001, Vol. 26 Issue 1, p125 

    This study examines the interaction between export subsidies and profit-shifting in a vertical production system consisting of agricultural commodity production, and intermediate and final good processing, where the latter two stages may be characterized by imperfect competition. Using a model...

  • Compelled to climb new vertical heights. Booker, Ellis // B to B;2006 Vertical Insight, Vol. 91 Issue 8, p3 

    The article presents the author's views on the vertical marketing strategy being used by various business enterprises. According to the author, the current economic conditions provide incentive for pursuing vertical markets. A strong approach to vertical marketing has been institutionalized by a...

  • MODEL OF VERTICAL MARKETING SYSTEM IN RETAIL DISTRIBUTION. Dunković, Dario // Interdisciplinary Management Research;2009, Vol. 5, p627 

    Fierce market competition among leading retailers asserts different models of market appearance and cooperation with suppliers. Vertical integration, as a kind of cooperation could range from one-hand transactions to mutual investments in specific assets. From a theoretical point of view the...

  • An alternative segmentation strategy.  // Money Management;11/17/2005, Vol. 19 Issue 43, p44 

    Features the seminar on client segmentation which features Financial Planning Association speaker David Fox in Australia. Necessity of eliminating the most common practice of delivering the same level of service to everyone; Assessment of the security concerns affecting financial planning...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics