Marketing is not the dark side

Morley, Dick
March 2007
InTech;Mar2007, Vol. 54 Issue 3, p82
The author reflects on the crucial role marketing plays in the success and growth of a technological company. As a rule of thumb, the author modestly invests in companies whose president is marketing oriented. He also cites the study by Ralph Grabowski of approximately 100 start-up companies. The study concluded that unless the company had a ratio greater than 1 of marketing people to engineers, that company would not likely succeed. Grabowski defines marketing not as sales, but a true directional strategic effort to establish a path.


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