TITLE

Guerrilla Marketing's Monkey Business

AUTHOR(S)
Sebor, Jessica
PUB. DATE
April 2007
SOURCE
CRM Magazine;Apr2007, Vol. 11 Issue 4, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the guerilla marketing tactics used to promote the Turner Broadcasting System's (TBS) Cartoon Network show "Aqua Teen Hunger Force." She narrates a bomb scare caused by fixtures placed by an advertising agency in high-traffic public areas of cities. She claims that although inconveniences ensued, TBS has achieved its goal to promote the show. She argues that however viral campaigns are deployed, they are out of the marketers' control once released.
ACCESSION #
24626997

 

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