The Name of the Game: Personalization

Beasty, Colin
April 2007
CRM Magazine;Apr2007, Vol. 11 Issue 4, p16
Trade Publication
The author reflects on personalized content in telecommunications services. He says that service providers must have more focus on end-to-end customer experience to boost customer loyalty and revenue. He adds that in order to stay competitive, companies must offer access to any service, over any network, at any time and on any device. He argues that the industry must take advantage of its knowledge of customers in the delivery of services. INSET: CANADIAN CONTENT COLLABORATION.


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