TITLE

Fueling the CRM Engine

AUTHOR(S)
Dickie, Jim
PUB. DATE
April 2007
SOURCE
CRM Magazine;Apr2007, Vol. 11 Issue 4, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on how to improve sales through customer relationship management (CRM) system investments. He says that the number of companies reporting significant revenue performance improvements due to CRM investments are low. He claims that this is because systems are left on their own after installation. He recommends that CRM project teams invest more time and money on key data sources to integrate in CRM applications that are installed.
ACCESSION #
24626989

 

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