TITLE

The TCF experience

AUTHOR(S)
Warwick, Len
PUB. DATE
March 2007
SOURCE
Money Marketing;3/8/2007, p45
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the treating customers fairly (TCF) initiative in Great Britain. He contends that how customers are treated is determined by the regulator or by the clients. He believes that any shortcomings regarding customer care exist in an industry and profession because he considers such initiative as a culture. He finds the TCF as an evolutionary project, which involves relationship with the customers in terms of the processes, leadership, and the firm's aims and objectives.
ACCESSION #
24606890

 

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