TITLE

PR View

AUTHOR(S)
Beckerich, Michael
PUB. DATE
March 2007
SOURCE
Medical Marketing & Media;Mar2007, Vol. 42 Issue 3, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author discusses his views regarding the relationship between advertising agencies and their clients in the U.S. According to the author, advertising agencies must provide their client drug companies with updates and subsequent recommendations on the conditions and activities of the firm that they are going to publicized.
ACCESSION #
24454248

 

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