TITLE

THE PAIN OF SECOND PLACE

AUTHOR(S)
Flint, Jerry
PUB. DATE
February 2007
SOURCE
Forbes Asia;2/12/2007, Vol. 3 Issue 3, p27
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author focuses on Toyota overtaking General Motors (GM) as the world's largest manufacturer of automobiles. He states that it is possible that when Toyota has built more factories and hired more dealers as GM sales keep falling, the company will outsell GM in the U.S. He claims that the psychological effect of the fall of GM to the number two position will be huge as it would have to follow the leader or its cars would seem dated. He believes GM will come up with new cars that it dreams will retake the leadership.
ACCESSION #
24383909

 

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