Pint of View

Lager, Marshall
March 2007
CRM Magazine;Mar2007, Vol. 11 Issue 3, p50
Trade Publication
The author offers views on various tips on customer relationship management (CRM). He comments on sites like gethuman.com and research that proves bad customer service. The author also tackles the idea of letting the information technology department specify and buy the CRM system. He suggests to focus on sales and not on marketing.


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