Community Activism

Pombriant, Denis
March 2007
CRM Magazine;Mar2007, Vol. 11 Issue 3, p12
Trade Publication
The author discusses customer experience and ways to win over customers including customer community activism. According to the author, strategies on winning customer relationship management customers depend mainly on the listening ability of companies to their customers. Trust, freely revealed ideas, and authentic communication are the unique characteristics that enable communities to give valuable feedback to companies and deliver innovative ideas. The major advantage of the online community is its immediacy.


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