TITLE

The households that got away

PUB. DATE
March 2007
SOURCE
Furniture/Today;3/5/2007, Vol. 31 Issue 26, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on a consumer buying trend in the U.S. described as the buying gap. This term was coined by Senior Research Specialist Dana French, referring to more than 11 million U.S. households who shopped furniture stores but left without purchasing a single item. The author conceived this scenario as a tragedy. He found it such a negative condition at a time when retailers were looking hard for new business.
ACCESSION #
24269547

 

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