The households that got away

March 2007
Furniture/Today;3/5/2007, Vol. 31 Issue 26, p2
Trade Publication
The author reflects on a consumer buying trend in the U.S. described as the buying gap. This term was coined by Senior Research Specialist Dana French, referring to more than 11 million U.S. households who shopped furniture stores but left without purchasing a single item. The author conceived this scenario as a tragedy. He found it such a negative condition at a time when retailers were looking hard for new business.


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