TITLE

Feedback Mountain

AUTHOR(S)
Beasty, Colin
PUB. DATE
February 2007
SOURCE
CRM Magazine;Feb2007, Vol. 11 Issue 2, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article argues that enterprise feedback management systems are replacing traditional surveying tools as firms seek a centralized surveying framework that leverages all data. It is important that business enterprises focus questions in the data that they are looking for. It would be inefficient if firms ask customers several irrelevant questions once they get the chance to communicate with their consumers through the phone or on the Web.
ACCESSION #
23943606

 

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