TITLE

Execs, Not Tech

AUTHOR(S)
Goldenberg, Barton
PUB. DATE
February 2007
SOURCE
CRM Magazine;Feb2007, Vol. 11 Issue 2, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article comments on the secret to driving successful customer relationship management initiative. It is important to enhance customer-facing business operations, securing buy-in for the enhanced processes and afterwards employing technology in support of the processes. The author argues that executives should develop ways to address the new demands of the firm's increasingly difficult distribution channel.
ACCESSION #
23943589

 

Related Articles

  • The E-Commerce Effect. Goldenberg, Barton // CRM Magazine;Oct2012, Vol. 16 Issue 10, p4 

    The article offers information on how electronic commerce (e-commerce) changes the customer relationship management (CRM) landscape in the U.S. It mentions that e-commerce is deemed as a vital part of becoming successful in distribution channel approach, thus numerous firms shifted to e-commerce...

  • Customer service reps: the unsung heroes. Gorelick, Dick // American Printer;Mar2006, Vol. 123 Issue 3, p64 

    This section presents an article about the importance of customer service representatives (CSR) to sales force management. At print companies in which the culture and operating performance are both to be admired, customer service representatives are the broadcasters and defenders of an honest...

  • 10 Social Customer Service Tips. Klie, Leonard // CRM Magazine;Feb2014, Vol. 18 Issue 2, p18 

    The article offers suggestions regarding customer service and customer relations management. Recommendations include selecting a proper marketing channel, using social media, determining the rules of engagement within one's company and listening to the concerns of customers. It also provides...

  • Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective. Sa Vinhas, Alberto; Heide, Jan B. // Marketing Science;Jan/Feb2015, Vol. 34 Issue 1, p160 

    The focus of this paper is dual distribution channels in business-to-business markets. We take the perspective of the distributor, and examine how different forms of competition with a manufacturer-owned channel impact distributor opportunism. Next, we consider how the same forms of competition...

  • Create Your Own Upturn. Rich, David // CRM Magazine;Oct2009, Vol. 13 Issue 10, p14 

    The article presents suggestions on how companies might deliver a solid customer experience. They include on the need for companies to examine data to understand customers' needs, expectations, and preferences, focus on services that are more appealing to the customers, and to build a strong...

  • Avoid CRM Backlash. Frazier, Richard // Executive Excellence;Nov2001, Vol. 18 Issue 11, p15 

    Examines the efficacy of customer relation management for creating customer-centric enterprise. Way a customer-centric enterprise distinguishes itself from the mass of other businesses competing for investor support; Methods of establishing connection with customer.

  • FAST FACTS.  // Credit Union Management;Feb2003, Vol. 26 Issue 2, p20 

    Reports on the expected growth of customer relationship management.

  • Editorial: Lifetime values and valuing customers--Who are you kidding? Shaw, Mark // Journal of Targeting, Measurement & Analysis for Marketing;Oct2001, Vol. 10 Issue 2, p101 

    Comments on customer relationship management and customer lifetime values. Comments on several strategies for developing the lifetime values of customers; Views on the efficacy of customer lifetime value analysis to show the value of the customers served.

  • Best CRM practices require cultivation of touch points. Taeschler, Debra // Advertising Age's Business Marketing;Dec99, Vol. 84 Issue 12, p13 

    Explains the importance of customer relationship management (CRM). Advantages that CRM can provide; Reason for the hesitation of some companies in adopting CRM.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics