Jack Gets His Walking Papers

Wickham, Rhonda
February 2007
Wireless Week;2/1/2007, Vol. 13 Issue 3, p4
Trade Publication
The author discusses the changes with Cingular to AT&T. The author reflects on the changes of Cingular from BellSouth to AT&T. She added that the name change will pose as a big challenge with consumers wherein factors such as brand recognition, overcoming the perception of an old company and competing against other wireless brands should be considered.


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