TITLE

Guest Editorial: MSI

AUTHOR(S)
McAlister, Leigh
PUB. DATE
November 2006
SOURCE
Marketing Science;Nov/Dec2006, Vol. 25 Issue 6, p686
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The article presents an editorial on research topics prioritized by the Marketing Science Institute (MSI). Innovation, customer metrics, and brands and branding are among the most broadly supported topics. A workshop from the MSI allowed academics and marketing practitioners to explore these subjects more fully.
ACCESSION #
23934032

 

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