Guest Editorial: MSI

McAlister, Leigh
November 2006
Marketing Science;Nov/Dec2006, Vol. 25 Issue 6, p686
Academic Journal
The article presents an editorial on research topics prioritized by the Marketing Science Institute (MSI). Innovation, customer metrics, and brands and branding are among the most broadly supported topics. A workshop from the MSI allowed academics and marketing practitioners to explore these subjects more fully.


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