TITLE

Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in Marketing Science

AUTHOR(S)
Hauser, John
PUB. DATE
November 2006
SOURCE
Marketing Science;Nov/Dec2006, Vol. 25 Issue 6, p557
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The author reflects on his time as editor of the periodical "Marketing Science," which celebrated its 25th year in 2006. He remembers working with editors of the American Marketing Association (AMA) journals and the "Journal of Marketing Research." The area editor (AE) system was established during his tenure in order to distribute editorial responsibilities to other staff. He reflects on strategic and tactical decisions, including minimizing the focus on page constraints and printing in color.
ACCESSION #
23934006

 

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