Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor

Sen, Subrata K.
November 2006
Marketing Science;Nov/Dec2006, Vol. 25 Issue 6, p556
Academic Journal
The article presents a reflection from a former editor of "Marketing Science." The author remembers how he was appointed as editor by the founders of the magazine Frank Bass, John Little, and Don Morrison. He discusses the challenges he faced as the editor, noting that he had to cater to both authors and reviewers, relying on his instincts to make difficult decisions. An innovation introduced during his tenure was the Board of Industry Reviewers, which increased contributions.


Related Articles

  • FROM THE EDITOR. Royne, Marla B. // Journal of Advertising;Fall2008, Vol. 37 Issue 3, p5 

    The article introduces an article published within the issue on the topic of publishing articles that are written for the purpose of praising the magazine editor.

  • A Fond Farewell. Wallace, Janice // EAF Journal;2012, Vol. 22 Issue 2, p1 

    A personal narrative is presented which explores the author's experience of being the co-editor of the journal.

  • Editorial calendars: Sales tool or straightjacket? Weintraub, Alison S. // Folio: The Magazine for Magazine Management;9/15/95, Vol. 24 Issue 15, p12 

    Presents various magazine editors' views concerning editorial calendars. Includes Eliot Kaplan, editor of `Philadelphia'; `Network World' magazine's editor John Gallant; Jill Roth of `American Printer.'

  • Editor's Note.  // Home Accents Today;Sep2000, Vol. 15 Issue 9, p6 

    Bids goodbye to the post of editor-in-chief of 'Home Accents Today' magazine. Author's review of her three-and-a-half years of editorship of the magazine; Reasons for deciding to leave the position; Product editor Nancy Butler's assumption of the post of editor-in-chief.

  • CORRECTIONS.  // State Journal (WV);10/11/2013, Vol. 29 Issue 40, p2 

    The article informs that anyone can contact managing editor of the journal if s/he finds any of the article which is unfair, unbalanced and inaccurate.

  • 2012 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers. Desai, Preyas S. // Marketing Science;Mar/Apr2013, Vol. 32 Issue 2, p360 

    The article presents lists of the guest editors-in-chief, guest associate editors, and ad hoc reviewers of the periodical "Marketing Science" in 2012, which include Eric Bradlow, Makoto Abe, and Linda Salisbury.

  • THE LAST PAGE. PHILLIPS, MAXINE // Dissent (00123846);Summer2013, Vol. 60 Issue 3, p128 

    The author presents a personal narrative of her experience as editor of the publication, ending as of this issue, and recounts anecdotes about editing, proofreading, and printing.

  • The editorial process.  // Reading Teacher;Jan90, Vol. 43 Issue 4, p278 

    Describes the editorial process for submissions to "The Reading Teacher" periodical. Steps involved in reviewing a submitted paper; Time consumed by the process; Receiving editor; Tracking editor; Review form; Publication recommendation; Editorial decisions.

  • just the facts, ma'am. Allen, Cindy // Interior Design;Oct2004, Vol. 75 Issue 12, p259 

    Presents an open letter from the editor relating the difficulties encountered in checking and editing the contents of a magazine. Efforts of editors of the "Interior Design" magazine in reviewing featured articles.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics