TITLE

Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor

AUTHOR(S)
Sen, Subrata K.
PUB. DATE
November 2006
SOURCE
Marketing Science;Nov/Dec2006, Vol. 25 Issue 6, p556
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The article presents a reflection from a former editor of "Marketing Science." The author remembers how he was appointed as editor by the founders of the magazine Frank Bass, John Little, and Don Morrison. He discusses the challenges he faced as the editor, noting that he had to cater to both authors and reviewers, relying on his instincts to make difficult decisions. An innovation introduced during his tenure was the Board of Industry Reviewers, which increased contributions.
ACCESSION #
23934005

 

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