Data aid to tackling complaints

de Melim, Richard
January 2007
Cabinet Maker;1/26/2007, Issue 5522, p9
Trade Publication
The author discusses the implications of a well-handled complaint from a consumer. He argues that consumers are likely to understand a deficiency in the product if their complaints are acknowledged by retailers and a resolution is being taken. Moreover, he stresses that consumers do not appreciate when the blame is shifted around like a bucket. He relates that the magazine will launch a monthly feature about customer complaints.


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