TITLE

Is Mobile Advertising the Next BIG Thing?

AUTHOR(S)
Crucker, Elliott
PUB. DATE
January 2007
SOURCE
Wireless Week;1/15/2007, Vol. 13 Issue 2, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on mobile advertising. He says that the technical advantages and constraints of using the wireless network for advertising should be recognized first. He claims that wireless advertising may consume bandwidth capacity that can be used for user-demanded traffic. He argues that it would benefit wireless operators if they can extend their interactive user response capabilities to advertisers without carrying the advertisements themselves.
ACCESSION #
23901742

 

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