TITLE

Will the Apple Fall Far from the Tree?

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
January 2007
SOURCE
Wireless Week;1/15/2007, Vol. 13 Issue 2, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on Apple iPhone's market presence. She questions whether the mobile device could match the success of iPod in the music player market. She believes that the device would experience a much slower uptake following Apple's success with iPod. She adds that the carrier-subsidized model for phones may also affect consumer attitude towards its pricing. She also argues that buyers may hesitate because of the launch of Verizon's V CAST Mobile TV.
ACCESSION #
23901730

 

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