TITLE

Brand You World

AUTHOR(S)
Peters, Tom
PUB. DATE
January 2007
SOURCE
Leadership Excellence Essentials;Jan2007, Vol. 24 Issue 1, p17
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author focuses on reinventing workers and giving them a new and uplifted brand. He states that employees need to view themselves as bosses and think like entrepreneurs. He believes that they need to mingle with other people in different projects and sell themselves anew. He claims that they must relish technology because it is what will turn businesses upside-down. He mentions that they must have a great sense of humor when dealing with things that went wrong.
ACCESSION #
23723213

 

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