Newspapers Have Met Their Enemy Within

Sims, Watson
December 2006
Nieman Reports;Winter2006, Vol. 60 Issue 4, p91
This article presents insights on the conflict that may occur between an editor and an advertising director regarding editing newspapers. Issues that may lead to arguments between an editor and an advertising director include the attention that should be given to an advertising client and spaces in the paper to be used for advertising or news. Arguments and conflicts may occur since advertising directors wants to please advertisers, while editors want to meet the needs of readers. Editors may avoid arguing against advertising directors. In this way, editors may protect their jobs and share profits with the management.


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