TITLE

Newspapers Have Met Their Enemy Within

AUTHOR(S)
Sims, Watson
PUB. DATE
December 2006
SOURCE
Nieman Reports;Winter2006, Vol. 60 Issue 4, p91
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
This article presents insights on the conflict that may occur between an editor and an advertising director regarding editing newspapers. Issues that may lead to arguments between an editor and an advertising director include the attention that should be given to an advertising client and spaces in the paper to be used for advertising or news. Arguments and conflicts may occur since advertising directors wants to please advertisers, while editors want to meet the needs of readers. Editors may avoid arguing against advertising directors. In this way, editors may protect their jobs and share profits with the management.
ACCESSION #
23683105

 

Related Articles

  • What it takes. Schussel, Sarah // SHOOT;5/5/95, Vol. 36 Issue 18, p4 

    Presents advice on how an advertising executive producer can sell the abilities of his firm and director to prospective clients. Developing a working knowledge of the director's range in order to search for projects where the director's expertise can thrive; Keeping updated on agency activity;...

  • Leaders Meet.  // Adweek;5/12/2008, Vol. 49 Issue 16, p44 

    The article presents several photographs of attendees at the 2008 Leadership Conference of the American Association of Advertising Agencies in Laguna Niguel, California.

  • Advertising management tips for the newly anointed. Lamons, Bob // Marketing News;7/17/95, Vol. 29 Issue 15, p9 

    The article presents tips advertising management for the marketing business in the U.S. Managers in the industry are inclined to look at planning as an unnecessary expense. Most agency executives would work harder for someone who treats them like a partner, someone who shares confidential...

  • NEWS PEOPLE. Moynihan, Shawn // Editor & Publisher;6/9/2003, Vol. 136 Issue 23, p8 

    Presents updates on several newspaper editors and executives in the U.S. as of June 2003. Amanda Bennett as executive editor of 'The Philadelphia Inquirer'; Nancy Block as classified advertising manager for the 'Pittsburgh Post-Gazette'; Bart Bachman as assistant editor of 'The Conway Daily Sun.'

  • ROLL CALL.  // Benefits Selling;May2013, Vol. 11 Issue 5, p60 

    The article mentions the contributions of "Benefits Selling" magazine's managing editor Kathryn Mayer and advertising representatives Anne LaFlam and Jenn McGirl to the publication.

  • Six Jobs That Won't Exist. Booth, Greg // Fast Company;May2006, Issue 105, p18 

    The article presents a letter to the editor in response to an article about advertising executives in the March 2006 issue.

  • Bernbach the preacher. Bird, Drayton // Advertising Age;6/3/1991, Vol. 62 Issue 23, p26 

    Presents a letter to the editor about advertising executive Bill Bernbach.

  • The power of PR. Edelman, Daniel J. // Advertising Age;12/8/1997, Vol. 68 Issue 49, p24 

    A letter to the editor commenting on Rance Crain's column comparing chief executives in advertising and President Bill Clinton is presented.

  • Was Sinek Too Cynical? Wasserman, Todd // Brandweek;5/22/2006, Vol. 47 Issue 21, p34 

    The article presents a letter to the editor in response to the article "Advertising Executives are Hypocrites," in the April 17, 2006 issue.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics